The Perfectly Perfection story began when a young creative five year old girl decided on her own to film a make-up tutorial video with her mother’s smartphone. In the video, as she admired her freshly applied lipstick, she declared, “It looks perfectly perfection!”

The phrase stuck as she grew older to become a term of endearment and life motto. She began to use it with friends of the family about various situations such as; “That is perfectly perfection!”, “You are perfectly perfection!”, “This tastes perfectly perfection!”

This young girl, now a bit older, channeled her artistry to create her own business brand featuring different products to share her unique life motto.

The innocence of a child reminds us that although life can be difficult, we need only look at our reflection and say simply, “It’s perfectly perfection!”